Rethinking Loyalty Strategies in Online Casinos: The Impact of Cashback Offers
In the fiercely competitive landscape of online gambling, operators continuously seek innovative ways to retain players and boost engagement. Traditional loyalty programs—ranging from points accumulation to tiered rewards—have long been the industry standard. However, as consumer expectations evolve, emerging reward mechanisms such as cashback offers are gaining prominence, particularly within the Canadian online gaming sphere. The Evolution of Customer Loyalty in Online Gambling Historically, online casinos relied heavily on sign-up bonuses, free spins, and reload promos to attract players. While these incentives...